The brand was founded by Shira Morag Glazer & Gal Ohayon in 2019, with HQ in Herzliya. Started as a pop up studio in Gal’s basement and grew into one of the leading online stores in israel. At the moment, with HQ in TLV, the brand has dozens of thousands of loving customers and followers from all over the globe. The main goal of the brand is to create a woman’s wardrobe as classic as possible, staple pieces that will be there for her forever. combined with some chic basics and cool girl vibe pieces. Gal and Shira will never design a piece they won't wear themselves.